How to Talk to Your Customers About Paying with borderless™

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borderless

The only US based international and local direct debit solution.

How to Talk to Your Customers About Paying with borderless™

9 MINUTE READ

Interested in accepting payments via direct debit with borderless™? Learn how you can communicate with your customers in order to ensure a smooth transition.


Direct debit is a growing alternative payment method to checks, cards and wire transfers. With borderless™, you can reap the benefits of direct debit while also benefiting from additional features, like payment tracking, e-commerce plugins, international reach and pay-as-you-go-pricing with low rates.

So how can you communicate to your customers to begin making payments through borderless™? It depends on how your customers are currently paying you.


Customers Who Pay With Cash/Check >>


Customers Who Pay With Credit/Debit Cards >>


Customers Who Pay With Wire Transfer >>


No matter how your current customers pay you, our team is ready to help you with a smooth transition. We can also create a company wide email announcement template tailored to your business as PDFs, PNGs and HTML code. Request your template today by contacting our support team here or your account manager.


For Customers Who Currently Pay with Cash/Check

If you have a customer who currently pays you with cash or checks, make sure to emphasize the following points in your discussion:


1. Preferred Payment Method

Communicate to your customer that paying with borderless™ is your preferred payment method as it is mutually beneficial to you and them. Highlight their benefits, such as ease of use and payment tracking, while emphasizing there would be no cost effects on them.


2. Contactless payment

In the age of COVID-19, the world is accelerating to use contactless payments. By switching to borderless™, your customer can make payments online or on mobile , which is more convenient and safe than cash or checks!


3. Keep track of payments

Sending money through the mail is slow and can be hard to track for both parties. By switching to borderless™, you and your customers will be able to track payments in real-time for transparency and peace of mind. Plus, all payments can be managed from the borderless™ dashboard for easy reconciliation and record keeping.


4. Security & Privacy

Compared to sending cash or checks in the mail, payments with direct debit are more secure. They are direct bank-to-bank transfers, and borderless™ uses military-grade encryption for secure payments. In addition, with borderless™ you never share your banking information with anyone, keeping your information private. 

5. Offer an Incentive (Optional)

You will be seeing direct savings with business mail reply postage fees and indirect savings on admin work and reconciliation time. We recommend sharing some of these savings with your customer in the form of a small, fixed discount on a payment. Giving them a financial reward by paying with borderless™, you will be able to convince them to switch.



To ensure a smooth transition, you need to effectively communicate with your customers about your new payment method. Send them an email instructing them how to sign up for borderless™ so be sure to link our sign-up page as well as your borderless™ PayMe page. This will allow them to create a borderless™ account, add their bank account, and pay you. It’s that simple.

Here is an example of an email template that you can use to communicate the change to paying with borderless™:

Dear [insert customer name],

We’re changing the way we collect payments in order to provide a more streamlined and simple payments process that will benefit both of us.

Our new preferred payment method is through borderless™, an online payments processor that facilitates the direct transfer of money between banks. Switching to borderless™ enables digital, secure, and trackable payments to better serve you.

This switch does not cause any pricing change or cost you any fees: paying through borderless™ is completely free. All you need to do is enter your details once here – no need to enter account or routing numbers, use your online banking and start making payments.

With borderless™, digital and contactless payments keep you safe in today’s global environment. All your payments can be tracked in real-time and managed from your borderless™ dashboard.

Online bank payments with borderless™ are more secure and private than cash or checks in the mail. borderless™ partners with trusted financial institutions and has clients all around the world. If you have any questions, check out the borderless™ website or call us at [insert phone number].

Thank you for your understanding, and we appreciate your business as always!

Best,

[insert your name and details]


For Customers Who Currently Pay with Credit/Debit Cards

If you have a customer who currently pays you with debit or credit cards, make sure to emphasize the following points in your discussion:


1. Preferred Payment Method

Communicate to your customer that paying with borderless™ is your preferred payment method as it is mutually beneficial to you and them. Highlight their benefits, such as ease of use and payment tracking, while emphasizing there would be no cost effects on them.


2. No need to update or manually enter information

Emphasize to your customers the ease of use of borderless™ compared to credit/debit cards. All they need to do is enter their bank details just once through online banking. There is no need to keep entering payment information or changing them when their card is lost or expired.


3. Privacy and Security

Direct Debit is one of the most secure payment methods, especially compared to credit and debit cards. Credit cards are notorious for their high percentage of failed payments, which, in addition to being bad for your business’ cash flow, can be an annoyance for customers who wish to have orders fulfilled. Cards also have a higher risk of fraud than direct debit, which hurts both you and your customers.


4. Payment tracking

If your customer pays with credit or debit cards, it can be hard for them to keep track of their payments. By switching to borderless™, you and your customers will be able to track payments in real-time end-to-end for transparency and peace of mind. Plus, all payments can be managed from the borderless™ dashboard for record keeping. This means less hassle and reconciliation time for you and your customer. 


5. Easy Refunds

Going through the refunds process for card payments can be difficult and time-consuming, especially for virtual cards. However, with borderless™, both full and partial refunds are easy and free, so you can quickly and efficiently refund your customers.

6. Offer an Incentive (Optional)

You will be saving up to 67% on processing fees with borderless™ – that’s 3x cheaper than cards! We recommend sharing some of these savings with your customer in the form of a small, fixed discount on a payment. Giving them a financial reward by paying with borderless™, you will be able to convince them to switch.



To ensure a smooth transition, you need to effectively communicate with your customers about your new payment method. Send them an email instructing them how to sign up for borderless™, and be sure to link our sign-up page as well as your borderless™ PayMe page. This will allow them to create a borderless™ account, add their bank account, and pay you. It’s that simple.

Here is an example of an email template that you can use to communicate the change to paying with borderless™:

Dear [insert customer name],

We’re changing the way we collect payments in order to provide a more streamlined and simple payments process that will benefit both of us.

Our new preferred payment method is through borderless™, an online payments processor that facilitates the direct transfer of money between banks. Switching to borderless™ enables digital, secure, and trackable payments to better serve you.

This change saves us time and money on our end, so we wanted to pass on some of these savings to you by offering [insert optional incentive here].

This switch does not cause any pricing change or cost you any fees: paying through borderless™ is completely free. All you need to do is enter your details once here – no need to enter account or routing numbers, use your online banking and start making payments.

All your payments can be tracked in real-time and managed from your borderless™ dashboard, so you can more easily keep track of whom you paid and when. In the event that we need to give you a full or partial refund, borderless™ allows us to easily do so delivering the funds in 2-3 business days.

Online bank payments with borderless™ are more secure and private than credit or debit cards. borderless™ partners with trusted financial institutions and has clients all around the world. If you have any questions, check out the borderless™ website or call us at [insert phone number].

Thank you for your understanding, and we appreciate your business as always!

Best,

[insert your name and details]


For Customers Who Currently Pay with Wire Transfer 

If you have a customer who currently pays you via wire transfer, make sure to emphasize the following points in your discussion:


1. Preferred Payment Method

Communicate to your customer that paying with borderless™ is your preferred payment method as it is mutually beneficial to you and your customer. Highlight their benefits, such as no wire fees, ease of use and payment tracking.


2. Save Money

Wire transfers are expensive for your customers to send, especially internationally. The average cost of sending an international wire is $43. And borderless™ is free to use to make payments anywhere in the world. If your customers are making expensive international or local payments with wire transfer, it’s a no-brainer to switch to paying for free.


3. Transparency with Payment Tracking

If your customer pays with wire transfer, it can be hard for both of you to track payments. By switching to borderless™, you and your customers will be able to track payments in real-time for transparency and peace of mind. 


4. Easy Reconciliation & Free Refunds

All payments can be managed from the borderless™ dashboard for easy user experience and easy reconciliation. Moreover, there are free refunds, both full and partial, so you and your customer will not have to worry about long, difficult conversations reconciling wire refunds.


5. Privacy

Compared to sending money via wire transfer, payments with direct debit are much more private. With borderless™, we protect your sensitive banking information by not sharing it with clients or suppliers. We ensure you and your money are secure by connecting payments from sender to receiver without ever exchanging bank details. 


6. Transfer Speed

While transfer speed may seem more relevant for businesses, customers may still prefer a faster transfer speed for a more transparent, efficient payments process. International wire transfers can take up to two weeks, while direct debit transfers take just 2-3 business days to complete.

7. Offer an Incentive (Optional)

You will be saving on wire fees, FX conversion and admin reconcilliation with borderless™ . We recommend sharing some of these savings with your customer in the form of a small, fixed discount on a payment. Giving them a financial reward by paying with borderless™, you will be able to convince them to switch.



To ensure a smooth transition, you need to effectively communicate with your customers about your new payment method. Send them an email instructing them how to sign up for borderless™, and be sure to link our sign-up page as well as your borderless™ PayMe page. This will allow them to create a borderless™ account, add their bank account, and pay you. It’s that simple.

Here is an example of an email template that you can use to communicate the change to paying with borderless™:

Dear [insert customer name],

We’re changing the way we collect payments in order to provide a more streamlined and simple payments process that will benefit both of us.

Our new preferred payment method is through borderless™, an online payments processor that facilitates the direct transfer of money between banks. Switching to borderless™ enables digital, secure, and trackable payments to better serve you.

This switch does not cause any pricing change or cost you any fees: paying through borderless™ is completely free. All you need to do is enter your details online here only once – no need to enter account or routing numbers, use your online banking and start making payments.

 All your payments can be tracked in real-time and managed from your borderless™ dashboard, so you can more easily keep track of whom you paid and when, unlike the complex and opaque wire transfer process.

In the event that we need to give you a full or partial refund, borderless™ allows us to easily do so without the hassle that refunds via wire transfer cause.

Online bank payments with borderless™ are more secure and private than wire transfer. borderless™ partners with trusted financial institutions and has clients all around the world. If you have any questions, check out the borderless™ website or call us at [insert phone number].

Thank you for your understanding, and we appreciate your business as always!

Best,

[insert your name and details]

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